Eleven plus years designing research-led, accessible digital products across Retail, Manufacturing, Ecommerce, and Healthcare — from early user flows to shipped design systems.
Design thinking applied end to end — from a stakeholder workshop to a shipped component library.
I'm a UX/UI designer who has spent the last eleven plus years turning ambiguous problems into interfaces people can actually use. My work sits at the intersection of research and craft: understanding what a user needs before a single pixel gets placed, then following that understanding all the way through wireframes, prototypes, and production-ready design systems.
Across retail, manufacturing, ecommerce, and healthcare, the products change but the questions stay the same — who is this for, what are they trying to get done, and what's in their way. I've worked inside large organisations including NTT Data, Cyient, eBay and Cigna partnering closely with engineering and product teams under Agile Scrum to move from insight to interface without losing the thread.
A career built across enterprise product and platform teams.
A closer look at two latest projects, from problem to shipped outcome.
Ebay.com(E-Commerce Application) and Hub Services(The Hub Services is an internal web application that contains all information related to Pay, Health benefits, Company holidays, Policies, News, Pages, Articles, Tools, Featured search results, Employees data of the organisation. It helps each employee to find whatever they search for and displays the data accordingly to their search results), Ebay.com(E-Commerce Application)
The goal: Shopping Website and Creating a Hub Services web application which provides information about entire organisation.
We followed the Double Diamond process to address the existing issues in the product.
Member Portal Support Ticket System built in React for Internal Employees and External Clients
The goal: Member Portal Support Ticket System built in React for Internal Employees and External Clients brings the power of wonder and relentless innovation to create world-class pharmacy, care and benefit services.
We followed the Double Diamond process to address the existing issues in the product.
Different industries, the same discipline of research-first design.
Shopping, merchandising, and in-store to online journeys.
Internal tools, operational workflows, and data-heavy dashboards.
Discovery, cart, checkout, and conversion-focused flows.
Care access, member portals, and compliance-conscious design.
Organised the way the work actually flows, research through to tools and delivery.